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Media Kit
Media kit refresh · newsroom-ready visuals
CavBot’s Media Kit is now the single source of truth for logos, colors, typography, and press-ready screenshots — built so every mention reads like the same coordination layer.
CavBot started as a 404 character and evolved into a multi-surface operational platform. That growth created a new requirement: every article, deck, screenshot, or partner mention must look and read like the same product system.
The Media Kit fixes that. It’s now the single source of truth for the CavBot identity: official wordmarks, compact marks, typography rules, palette tokens, and press-ready screenshots that match the live experience.
The goal:
remove uncertainty. If you’re writing, presenting, or publishing CavBot — you should never have to guess which logo,
which colors, or which screenshots are “correct.” The Media Kit is the answer.
What’s inside the kit
The Media Kit is structured for speed. Everything is packaged to support newsroom workflows: clean assets, clear usage rules, and a visual system that stays calm under different formats (web, print, slides, social).
- Logo system: primary, reversed, monochrome, and compact marks for tight spaces.
- Color system: Hyper Violet (primary), Electric Lime (accent), CavBot Navy (field), with controlled neutrals.
- Typography: Inter everywhere — personality comes from spacing, casing, and rhythm.
- Press-ready screenshots: real product surfaces with clean crops and minimal chrome.
Why this matters
The fastest way to make a modern product feel inconsistent is to let the brand drift. A stretched logo, random colors, or mismatched UI screenshots will read like instability — even if the platform is solid.
CavBot treats brand consistency the same way it treats operational integrity: as an operational discipline. The Media Kit keeps the identity stable so every story stays anchored — whether the coverage is about Command Center, the Lab, or the product philosophy behind “runtime feel.”
CavBot media rule:
use official SVGs, keep breathing room, and keep the palette small.
Violet first. Lime second. Navy third. Neutrals exist for readability — not decoration.
Recommended usage for press and partners
If you’re publishing CavBot, the cleanest outcome is simple: use the official marks and pair them with real product surfaces. Avoid novelty art for headlines. The platform is calm, technical, and infrastructure-centric — the visuals should match.
- Articles: use the primary wordmark and a Command Center / Media Kit / Lab screenshot with minimal browser chrome.
- Talks & decks: prefer navy field backgrounds with violet signal accents and lime sparingly for highlights.
- Social crops: keep type large, uppercase headlines with tracking, and avoid noisy photo backdrops behind the mark.
How to access the assets
The full Media Kit lives on a single page and is intended to be linkable in newsroom workflows. Use it as the canonical reference for logos, colors, typography, and official screenshots.
Coverage inquiries: pr@cavbot.io
